Urban Decay was born in Southern California in 1996, with its cruelty-free, high-performance makeup. Reinvention over perfection. Inspiration without replication. Kindness over cruelty.

Radiant textures, seductive shades and flaming finishes. Urban Decay leads the way when it comes to beauty innovation. Urban Decay vows to always pave the way for beauty junkies to get their makeup fixes, taking inspiration from the bold, and satisfying the brave.

Unsubscribe from beauty telling you to be pretty. Be whatever you want to be. PRETTY DIFFERENT.